How to Improve Your SEO in 2020 [UPDATED]

How to Improve Your SEO in 2020 [UPDATED]

Do you want your competitors to perceive you as fierce competition? Do you want to dominate and get higher rankings on Google? Do you want to consistently receive organic traffic? If your answers to these questions were a loud YES, then these SEO tips can help you reach those goals.

Today, tricking Google with exact match domains or phony backlinks simply doesn’t work. So what does? The following strategies I’m gonna share with you in this article will help your platform rise to the occasion and leave the competition struggling behind to catch up!

Site Loading Speed

Google’s number one job is to give their users the best results for a given search and it simply cannot deliver that promise whilst users wait longer than they should. Technically Google and other search engines do not reward fast loading websites, it penalizes slow loading websites.

Google publicly confirmed that they use website speed as a ranking factor and lots of SEO marketers can testify to this from their own experience. Google PageSpeed Insights is a great tool to test your website loading speed. However, when using the tool, it’s best that you test an article or some other page that your users click through from the Google search results.

Google PageSpeed Insights will mostly tell where your page’s code needs a tune-up. To get a more accurate feel for how your site loads to real-life users, check out Gtmetrix which will show you data on how your page actually loads and other measurements of how your site speed stacks up.

How to Improve Your SEO in 2020 [UPDATED]

Check Your Technical SEO

You can have the best site with the best content, but if your website has serious technical SEO issues, you’re not going to rank. Fortunately, identifying and fixing these sorts of issues can be super easy. Log in to your Google search console and check in the crawl errors section. If you see any issues with DNS, server connectivity or robots.text, you certainly should fix them ASAP.

But if they all show a green checkmark, you’re all set. Don’t forget to click the crawl errors button which will take you to the URL error section of the search console. It’s perfectly okay to have a few server errors and broken links. Nevertheless, if you see hundreds of errors in that section, then you’ll want to create the proper redirects, and address them too.

Keyword Research

You need to produce content that is not as heavy in keywords as it is in quality. You may add keywords here and there, but filling a 500-word article with unnecessary keywords will result in poor page rank. If you can, include keywords in the title, tags, and some in the content, then that shall do. Do not fill the content with jargon or meaningless words, but with information, people can understand and find useful.

Three quick techniques for finding awesome keywords:

1- First up we have Google Suggest. To use it, enter a keyword into Google, but do not press Enter. Google will suggest long-tail keywords that you can target. And when Google actually suggests a specific keyword to you, you know that it’s a keyword that lots of people search for.

You can also use other keyword suggest tools on the web that gather hundreds of suggested data into one place.

2- Now sometimes the best keyword is a term that you already rank for!

What do I mean?

I’m talking about finding untapped keywords in the Google search console. Here’s exactly how it’s done. First, log into your Google search console account, and click on Search Analytics. Sort the results by position. Then scroll down until you hit positions 11 through 15.

These are keywords that you’re already ranking for on the second page of Google, and with some extra on-page and off-page SEO, you can get them to the first page pretty darn quickly.

3- Our last keyword research technique is to use SEMrush which is my favorite keyword research tool.

And here’s why:

With most keyword research tools, search for a keyword into the tool and get a list of suggestions. But SEMrush is unique and instead of entering a unique keyword into the tool, you enter a competitor’s website, and SEMrush shows you all the keywords that they already rank for. The tool will also show you the competition for that particular keyword and how hard it is to rank it. Along with of course estimated search volume.

Anchor Text

When you create a post on another site, you insert anchor text in it, which links the content back to your website. Anchor text has always played a pertinent role in establishing an effective SEO strategy that works well. However, you should not overuse this technique, as it is supposed to blend in with the rest of the text and not look forcefully inserted. In your anchor text, include keyword or phrases and keep things diverse and natural so not come off as spam.

Content Development

Back in the day, Google would reward sites that published lots of unique quality content. That’s why so many blogs started pumping out mediocre 500-word blog posts.

But the truth is this

The whole publish lots of unique content approach simply don’t work anymore. Today Google’s number one priority is to show their user the best result for a given keyword, which means they don’t care how many pieces of content you’ve produced, or how often you publish.

So if publishing lots of unique content don’t work, what does?

Publishing less often but making each piece of content that you do publish better than the first three results. In order to pull this off, you must make your content insanely informative, easy to absorb (i.e videos, animations…etc), and adds value to your website visitors/

That’s why search engines reward those informative posts after generating thousands of social signals and hundreds of backlinks. Also, longer content significantly outperforms short blog posts. 

In fact, many studies found that the average first-page result in Google boasted 1,890 words. That’s not an exact rule and mostly applies to content websites. However, your main focus should always be quality over quantity, and once you outperform your competitors in quality, search engines would definitely reward you for your hard work.

Next, you’ll wanna make infographics part of your content marketing.

BuzzSumo did their own study into what makes content go viral, and they discovered that infographics get an average of 2.3 times more shares than other content formats.

How to Improve Your SEO in 2020 [UPDATED]

Search Engine Optimization

Now that you published an awesome piece of long-form content, it’s time to optimize it around your target keyword. Here’s how.

  1. First, make sure that you publish your page on a short URL. As many studies found short URLs tended to outrank long URLs.
  2. Include your target keyword once in the first 100 words of your article. Google crawlers put more weight on keywords that appear at the top of your page to identify what your content is all about.
  3. Lastly, add outbound links to your post. Google wants to see that your content is a comprehensive resource on that topic, and that’s only possible if you link out to other trusted web sources.

Social Media Marketing

Small and large businesses included have caught the social media bug. They have jumped on the social media bandwagon and established accounts on popular social media sites such as TwitterFacebookPinterest, and others.

Social media helps marketers gather feedback, gain a following and bring users together. They’re great tools to publish your recent updates, interact with your followers and increase social media traffic.

Guest Blogger

Find bloggers who share the same interest as you. Ask them if you can post content on their site, similar to theirs, as a guest blogger. This enables you to link back to the content on your website and get more exposure and authority backlinks.

Not done yet!

After you have optimized your on-page SEO, promoted your content on social media, conducted an off-page SEO campaign, you would think that it’s time to chill. No, No, No….

Your job has just begun!

Content promotion and link building are never-ending jobs, especially when the competition is high. The following SEO technique is my favorite method to rank higher for 2020 and to save the best for last, you must pay attention to CTR.

How to Improve Your SEO in 2020 [UPDATED]

Click-Through Rate

As you know, Google wants to show its users the best result for any given search. And they determine the best result by looking at things like backlinks, on-page SEO, social shares…etc. Google also uses your factors such as click-through rate [CTR] to determine if the user are satisfied with the results at hand, or they’re clicking away right after visiting your website.

Title + Meta-description!

If for whatever reason your title and description tag don’t entice users to click, then it’s hard to unveil your killer content, and as a result search engines, will drop your page like a stone. Low click-through rate tells Google this result isn’t a good fit compared to competitors, and deserve less attention.

On the other hand, let’s say that you’re ranking number six. Normally the number six result gets about 4% of all clicks. But let’s just say that for whatever reason your result is getting 50% of all clicks.

This tells Google, wow, people want to see this result, let’s move it up so more people can easily find it. And that’s the power of optimizing your page meta-data to increase CTR.

How can you ethically get more clicks on your result?

  1. Step one, run Google ads.
  2. Step two, include words and phrases from Google ads in your title and description tag.
  3. Step three, get more clicks.

Let’s break down each step in detail.

1- First, you need to find Google ads for your target keyword or for related keywords.

But why?

Google ads advertisers spend thousands of dollars on advertising for one main goal. To get clicks. That means that Google ads that you see are often the result of hundreds if not thousands of split tests. In other words, when you see a Google ad, you know that it is optimized to maximize clicks.

I also noticed that these same Google ads used terms like build, grow and boost. You also must use similar terms that attract your targeted audience and help you get the highest number of clicks possible.

2- After doing keyword research and learning from your competitors’ ads, it’s time for you to add your own keywords and phrases to your title and description tag.

3- Voila! You should find yourself with more clicks and more organic traffic from Google.

These SEO methods will help you achieve popularity and increase organic traffic. If any small businesses are currently out there struggling to overcome their competitors, they should definitely use these SEO methods. I have employed these SEO techniques for my own projects and other clients, and I couldn’t be happier with the results generated.

Happy rankings!